New Products
Application Examples
Shin-Etsu & SDGs

Shin-Etsu Personal Care Silicones

Skin-careEmulsified make-up SunscreenPowdered make-upLip colorMascara

Personal Care Top

Skin-care

Product Category Effects of silicones
Silicone Fluids
  • Light, smooth feel
  • Excellent spreadability
  • Improve water repellency
  • Volatility control
  • Enhance gloss
Emulsifiers / Dispersants
  • W/O, O/W emulsifier; Control & Stabilization of emulsion particles
  • Reduce tackiness
  • Prevent syneresis in non-aqueous formulations
  • Make powders easier to disperse and improve stability
Emulsifying Silicone Gels
  • W/O emulsifier, stabilization of emulsion particles
  • Create high internal-phase, macro W/O emulsions
  • Easy to apply and spread for non-aqueous formulations
Silicone Gels
  • Use as an oil phase thickener to improve stability of W/O & O/W emulsions, or as a base for non-aqueous formulations
  • Silky, non-greasy feel
  • Soft-focus effect
Film Formers
  • Provide substantive feel
  • Improve resistance to water, sebum and rubbing off
Silicone Waxes
  • Smoother skin, rich moisturizing effect
Silicone Powders
  • Soft, silky feel
  • Reduce tackiness
  • Easy to apply
  • Soft-focus effect (conceals wrinkles, pores)
UV Blockers
  • Can be compounded with high concentrations of TiO2 or ZnO particles
    → Results in powerful UV-blocking effect
  • Non-whitening, non-tacky

Emulsified make-up Sunscreen

Product Category Effects of silicones
Silicone Fluids
  • Volatility control
  • Improve water repellency
  • Light, smooth feel
  • Excellent spreadability
  • Enhance gloss
Emulsifiers / Dispersants
  • W/O, O/W emulsifier; Control & Stabilization of emulsion particles
  • Improve powder dispersibility and stability
  • Reduce tackiness
Emulsifying Silicone Gels
  • W/O emulsions, stabilization of emulsion particles
  • Create high internal-phase, macro W/O emulsions
  • Oil phase thickener
Silicone Gels
  • Use as an oil phase thickener to improve stability of W/O & O/W emulsions
  • Silky, non-greasy feel
  • Soft-focus effect for a more natural look
Film Formers
  • Improve resistance to water, sebum and rubbing off
    → Long-lasting effect for sunscreen, prevent color migration,
        help keeping make-up in place
Silicone Waxes
  • Smoother skin, rich moisturizing effect
  • Improve film feel
Silicone Powders
  • Soft, silky feel
  • Reduce tackiness
  • Easy to apply
  • Soft-focus effect (conceals wrinkles, pores)
UV Blockers
  • Can be compounded with high concentrations of TiO2 and ZnO particles
    → Results in powerful UV-blocking effect
  • Preparations won't whiten or feel sticky

Powdered make-up

Product Category Effects of silicones
Silicone Fluids
  • Use as binder to impart a light, smooth feel
Emulsifiers / Dispersants
  • Improve dispersibility of powders
    → Improve wetting of powders by binders
Emulsifying Silicone Gels
  • Easy spread on skin
  • Better adhesion with skin
Silicone Gels
  • Use as a binder to improve cohesion
Silicone Waxes
  • Use as a binder to improve "creaminess" of preparations
Silicone Powders
  • Soft, silky feel
  • Improve smooth skin feeling by ball-bearing effect
  • Soft-focus effect for a more natural look

Lip color

Product Category Effects of silicones
Silicone Fluids
  • Enhance gloss
  • Help lip color go on smooth when applying
Emulsifiers / Dispersants
  • Improve dispersibility of powders
  • Prevent syneresis in non-aqueous formulations
  • W/O emulsifier
Emulsifying Silicone Gels
  • Oil phase thickener
  • Prevent syneresis in non-aqueous formulations
  • W/O emulsions, stabilization of emulsion particles
Silicone Gels
  • Use as an oil phase thickener to improve stability of W/O emulsions, or as a base for non-aqueous formulations
Film Formers
  • Prevent color loss/color migration in lip color
Silicone Waxes
  • Improve creamy feel
  • Enhance gloss
Silicone Powders
  • Reduce tackiness
  • Easy spread by "roll on" effect
  • Matte finish

Mascara

Product Category Effects of silicones
Silicone Fluids
  • Volatile oil (used for film former)
Emulsifiers / Dispersants
  • Improve dispersibility of powders
  • Prevent syneresis in non-aqueous formulations
  • W/O emulsifier
Emulsifying Silicone Gels
  • W/O emulsions, consistent emulsion particle size
Film Formers
  • Improve resistance to water, sebum and rubbing off
    → Long-lasting effect, prevent color migration
  • Curl-hold effect
Silicone Powders
  • Use as a bulking agent in mascara preparations for a volumizing effect
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